Strategy Director
Who We Are Looking For:
What describes you: driven, inspirational, proactive, empathetic.
Driven—you have a fire under your ass to succeed in this business. We want you to bring your energy and your full self to your work.
Inspirational—you have the ability to see the big picture, or imagine it if it doesn’t exist, and motivate our team around the potential of any given business, brand or brief.
Proactive—you find the way and smooth the road for everyone else. You can get into the details, understand the boring stuff, solve the problems everyone is putting off. Do the things that have nothing to do with advertising but are still strategic.
Empathetic—you can see things from other people’s perspectives, be they consumers, clients, agency partners or your day-to-day colleagues. You don’t always have to agree, but willingness to embrace the motivations and opinions of others is key to creating great strategy and effective work.
You career background:
· 8-10 years of experience in brand, business, or comms strategy
· Experience with: Brand Planning, Positioning/Value Proposition, Creative Development
· Ability to manage primary and secondary research, translating information into deep customer insights
· Direct responsibility for developing content strategies, consumer segments and go-to-market strategies that inform product and campaign launches
· You are comfortable engaging senior-level clients and agency colleagues in business and marketing planning
· Direct experience in the finance category and Gen Z focused brands/campaigns is a plus
What You Need to Know About the Role:
Your first priority will be to lead strategy for The Gate, MSQ’s full service creative agency, with secondary responsibilities on MSQ NA projects/new business.
The Strategy Director will lead the brand and communications direction of all accounts and all new business efforts. You will partner with The Gate leadership team – President, Chief Creative Officer and Managing Director/Media, as well as the Chief Strategy Officer of MSQ NA.
The day-to-day:
· Partner with other agency leads to guide our most senior clients towards bold and innovative solutions.
· Lead strategic initiatives on all new business pitches and bring insights that drive unexpected creative work.
· Demonstrate an analysis of category, brand, cultural and people trends that highlights opportunities for clients’ businesses.
· Partner with creative, media, mar-tech, production, and client service to create blueprints for solving client problems and delivering world class work.
· Translate strategic discoveries into inspiring briefs and roadmaps for our clients.
· Deliver creatively inspiring, business-driving briefs across advertising, content, test-and-learn, and CX projects.
Our headquarters are in New York City, with staff currently working from the office 3 days per/week and working remote on Mondays and Fridays. Note: The agency has adopted a year-round half day Friday policy assuming all client commitments are satisfied prior to 1pm.
What You Need to Know About The Gate:
Founded in 1872, The Gate is a full-service advertising agency. We take bigger leaps with fewer steps by blending strategy, creative, media and technology to make sure nothing gets in the way. This approach has led to successful communication programs for clients in finance, consumer goods, luxury, insurance, energy, and more. The Gate manages over $250 million in client advertising and has a network of offices in New York, San Francisco, London, Edinburgh, and Shanghai.
us.thegateworldwide.com
What You Need to Know About MSQ:
MSQ is independent. MSQ is global. MSQ combines the best of creative content, media and mar-tech to help brands keep up with today’s consumers.
And MSQ is one of the world’s fastest growing marketing groups, offering flexibility, choice and transparency to clients, like Unilever), Vodafone, Mondelez, Coca-Cola, and Nasdaq.
MSQ’s agencies incorporate Brave Spark (creative production studio), Elmwood (branding & design), Freemavens (research & insights), MMT Digital (Web & Digital Product Development), Smarts (PR and content), MBAstack (customer acquisition), Stein IAS (B2B marketing), The Gate (creative and media), Walk-In Media (full-service media) and twentysix (full-service digital).
We have 1000+ people across 13 global offices, with major hubs in NY, London, and Shanghai.
Importantly, MSQ is committed to diversity and inclusion in the workplace where every one of our people has a full sense of belonging within our organization.
Salary Range:
This position will pay between $200K - $250K depending on the candidate’s relevant experience, skills and tenure.
Sound like you? Click here and send us your resume or email Susan.Quill@thegateworldwide.com.