Services

Client
Experience

Client Experience

The role of our Client Experience team is to make sure that you and your business are in good hands at all times; we are your partner. So, we treat every client business as if it were our own family business. Making decisions that are well-informed, thought through and responsible. It's personal. Your success is our success, and nothing makes us happier than to see the fruits of our collective labor pay huge dividends.

We use all our human powered and tech resources to understand the critical factors surrounding your competition, your strategy and your target. Together with Brand Planning, we ask the hard questions to develop a complete picture of your situation and identify the real problem at hand, involving you every step of the way to guarantee an ideal outcome that has staying power and flexibility.

Creative

Creative

All creative departments offer the same things: writers, art directors, designers, producers, coders, and now A.I. and dynamic creation models to augment those skills in the most efficient way possible. So the only way to differentiate yourself is by the work you create. And, sometimes, that leads to a house style—a tone of voice you give all your clients. But that seems too limiting to us. We think every client should have their own tone of voice. That's why we don't have a style. Just a standard.

To see if our standard reaches yours, click on this link.

  • Copywriting, art direction and design for all comms channels (paid and owned)
  • Video, audio, display, social, print, out-of-home and landing page production

Strategy

Strategy

A lot of strategy departments talk about process, but we talk about outcomes. At The Gate, we believe strategy should be in service of Brand Momentum. We define that as the forward-moving energy that consistently expands and builds a brand's influence and accelerates business impact. All our strategic tools, from 4Cs analysis to customer journey development, are aimed to identify potential bottlenecks to that momentum, and engineer solutions to accelerate it. That means our strategy work helps create campaigns that are creative AND work.

  • Brand positioning – Creating an ownable north star for your brand
  • Target analysis – Understanding the people you want to speak to, and how to make an impact
  • Content architecture – Figuring out what to say, where to say it, and why to say it
  • Customer journey planning – Mapping how your customer experiences your brand, and uncovering barriers and opportunities to create more momentum
  • Digital strategy – Creating the right digital eco-system with the right mediums and the right messages
  • Qualitative/Quantitative research – Getting rich unfiltered insights that provide the “why” behind the “what” and gathering the data at scale to develop creative strategies

Media

Media

Many media agencies talk about channels. We talk about channels, context, and commercial outcomes—in that order. Our strategy isn't a plan you approve; it's a dynamic economic model that allocates investment in real-time to the highest-performing intersections of audience and intent.

We replace the obsolete question of "digital vs. traditional" with a more critical one: "What combination of touchpoints drives measurable business growth?" Our answer is a fluid, performance-anchored system of planning and buying that treats your budget as a living portfolio, not a static spreadsheet. But in the end, all the services in the world don't mean a thing unless you like working with the company that offers them. So, we treat every client as if they were our only one.

  • Media Strategy & Investment Management: A proprietary framework that fuses business intelligence, market data, and algorithmic optimization to create a living, breathing media investment model
  • Full-Funnel Planning & Buying: A deliberate 'brand to demand' approach that guides customers from awareness to conversion, powered by research-driven planning and expert negotiations across all channels
  • Partner Agnostic Collaboration: We operate seamlessly as an extension of your team, architecting media ecosystems that integrate perfectly with your external creative agencies and specialist partners
  • Digital & Programmatic Excellence: From precision-paid social and influencer programs to sophisticated search (Paid & SEO) and retail media, we connect audience strategies to conversion pathways

Analytics

Analytics

A lot of analytics departments talk about dashboards and data points. We talk about actionable insights that drive business momentum. Every brand's data story is different, so we don't force a one-size-fits-all approach. We believe data should be in service of smarter decisions; that means our analytics work helps create campaigns that are measurable AND impactful.

We focus on connecting data to business outcomes, ensuring that every metric has a clear purpose and drives genuine momentum.

  • Data Consulting – Comprehensive evaluation of your digital ecosystem and data infrastructure to ensure proper setup and data quality. We work closely with your in-house teams to maximize the use of your data to tell impactful stories.
  • Data Storytelling & Marketing Effectiveness – Developing a strategic roadmap for current and future data collection, ultimately transforming complex data into compelling narratives that drive actionable business decisions.
  • Customer Experience Mapping – Data-driven journey mapping to understand touchpoints, behaviors, and optimization opportunities that tell effective stories to the right people, in the right place, at the right time.
  • Predictive Modeling & AI – Utilizing expert partners and proprietary tools to conduct predictive analytics forecasts that generate outcomes and automate insights at scale.
  • Performance Analytics & Reporting – Customized reporting dashboards that visualize what matters most from audience and market segmentation to campaign and creative analysis. We connect media spending directly to key business outcomes.